Description

Companies of all sizes utilize event marketing. It is also a marketing strategy for both B2B and B2C companies. It makes sense when you think about it – any company, by definition, has customers. Customers are all people: human beings to connect with at an event.

Companies engaging in B2B marketing often focus on educational events, such as panel discussions and conferences. In addition to the marketing department, sales representatives also often attend events. Sales teams use events as an opportunity to reach out to prospects or renew current customers. Their work pre-event goes into calling and emailing to set up meetings.

B2C companies often focus on events related to people’s hobbies and passions. Think of a wine company at a food festival or a sports drink company sponsoring a half marathon. The sports drink company might have a booth to give out free samples, knowing its target audience of athletic individuals is present.

Price per Hour