The term “search engine optimization (SEO)” refers to a blend of internal and external tactics.

The major search engines each have their own formula or “secret sauce” for ranking pages within search results.

Referred to technically as algorithms, these formulas are closely guarded practices that major search engines protect as trade secrets.

Through trial and error over time, our marketing SEO experts effectively reverse engineer aspects of these algorithms to isolate best practices for search engine marketing.

By employing tried and true SEO tactics, organizations can improve their visibility and ranking within the major search engines.

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